An Example of E-commerce Sucess and its causes




ebay is one of the global company that succed in e-commerce. It is a global online marketplace where people can trade almost anything. There are more than 125 million internet users regiestered worldwide on ebay website.

ebay website has simple design and navigation which makes it easier for user to get information and do their transactions. This helps ebay to acheive customer satisfaction. For instance, ebay's fresh members can learn about buying and sellling through the information that ebay provides. The benefits provided by online trading are extensive: all member can trade with retailers without high overheads or start up costs; persons in rural areas are able to access a wider choice of items to buy at competitive price.

ebay built online person-to-person trading community where people can exchange information goods, services, and also merchandises. Besides that, ebay also trade collectibles and hard-to-find items since 1995. This allows people to pursue their interests and passions in their hobbies and collectibles such as toy soldiers, Barbie dolls, doll houses, and so on.


People really enjoy the experience of shopping bazaar. They enjoy hunting and the competition in bidding process. The ebay auction allows users to bid. They like to bargain and negotiate a little bit over the price. Besides that, individual or company who are interested in auction can create their own auctions to highlight their products. This can direct people to their websites. It is a really cost saving type of advertisement that let people search for what you have to offer. There have been some successful stories in ebay auction. For instance, a teddy bear maker in Virginia used to sell her hand-made crafts for $30 a piece. With the exposure she gets on ebay, her bear now sells from $100 to $300 each. In addition, ebay also offers different methods of payment for different countries for auction purpose. For example, for Malaysian buyers, auction payment can be made through Maybank2u, RHB Bank, CIMB Bank and PBB Bank.


For more information about auction payment, you can refer the website below:



Moreover, most of the people who are selling on ebay are warm, trustworthy and honest. Therefore, a lot of people would like to do transactions at ebay. It also provides online security such as implementation of privacy protection system to reduce the risk of exposure of users' personal confidential information. Furthermore, ebay provides some types of wizard to guide customers through the process of creating the security setting on their account, such as Google Checkout and PayPal. These facilities offer great flexibility for buyer when they are making payment.

They have also improved their services by providing new services other than buying and selling. Those new services include services that allows users to list their items by a photograph in the ebay gallery, establishing categories that deal with higher priced items, collectibles and automobiles, and also the feedback forum.

You may refer to the website below to know more about other reasons that cause ebay to be successful in e commerce:





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